top of page
Folly of the Beast bottle

Folly of the Beast

Supplier:

Amass Brands Group

Folly of the Beast is a Central Coast project built around a clear point of view: varietal-specific wines, done honestly. The lineup focuses on 100% Pinot Noir and 100% Chardonnay, avoiding the common shortcut of blending in other varieties to hit a flavor target. The style leans modern but not manufactured, aiming for purity of fruit, clean structure, and a profile that reads like the grape, not a recipe.

In practice, that means a minimalist, quality-first approach that rejects the “standard-shelf” playbook of coloring concentrates and flavor-driven additives. The result is straightforward and credible: true Pinot Noir and true Chardonnay that overdeliver for their tier, with enough polish for the table and enough clarity for by-the-glass lists that care about integrity as much as appeal.

bottom of page