Gin Lane 1751

Gin Lane 1751 is a London gin range created with 10th-generation distiller Charles Maxwell of Thames Distillers, built for cocktail use and grounded in classic Victorian-style balance. The name nods to William Hogarth’s infamous 1751 “Gin Lane” engraving, a satirical snapshot of London’s gin craze, and the Gin Act of 1751 that helped push the category toward stricter standards and a more “respectable” place at the bar.

The core lineup covers the foundational styles needed in serious programs, including London Dry, Old Tom, and Victoria Pink, alongside limited “Victorian Garden” releases inspired by seasonally foraged botanicals. Across expressions, the through-line is clean Juniper structure, bright citrus lift, and a profile designed to perform in everything from classic stirred drinks to high-volume cocktails.