Innocent Bystander

Innocent Bystander is a modern, cool-climate wine brand that pairs a deliberately playful, unpretentious voice with wines made in a serious, fruit-first style. Born in Australia, the portfolio spans both Australia and New Zealand, focusing on classic varieties including Pinot Noir, Chardonnay, Pinot Gris, and Sauvignon Blanc.

The appeal is the tension it strikes: branding that feels light on its feet, backed by winemaking that leans clean, balanced, and genuinely varietal. Innocent Bystander fits programs that want wines guests will reach for confidently, while still delivering enough authenticity and quality to satisfy a more serious list.