Looking Forward FEBRUARY 2026

Despite all the negative trade news this past year, the U.S. beverage alcohol industry is regaining momentum by adapting to ever-changing tastes. Sparkling growth, sustainability, premium experiences, strong value, increasing Millennial consumption, RTDs, low- and no-alcohol options show how effectively our industry can pivot toward quality, convenience, and intentional drinking.

Trends show an industry that is not just surviving, but actively reinventing itself to be more inclusive, sustainable, and high-quality for the modern consumer

Despite the headwinds and challenges, future forecasts show new growth and a sustainable path. The beverage alcohol industry remains a powerful economic force in the U.S. that is actively reinventing itself to be more innovative, inclusive, and resilient.

Check out our refreshed website! - Mark and the entire Trellis Team

Current RFPs:

• 2/11 Cheesecake Factory (Wine/Spirits/Non-Alc)

Expected Start: Q2/26

• 2/13 PPX Hospitality (Wine/Spirits/Non-Alc)

Expected Start: TBD

• 2/27 Truluck’s (Wine, Spirits, Non Alc)

Expected Start: April 2026

• 3/1 Montage/Pendry (Wine/Spirits/Non-Alc)

Expected Start: 05/26

• 3/1 Crescent Hotels (Wine/Spirits, Non-Alcoholic, RTD, Beer)

Expected Start: TBD

• 3/10 Out West Restaurant Group (Wine/Spirits) Expected Start: TBD

• 3/20 Howl at the Moon (Wine/Spirits/Non-Alc)

Expected Start: TBD

• 3/20 San Vicente Clubs (Wine/Spirits/Non-Alc)

Expected Start: TBD

• 4/1 Truluck’s (Wine, Spirits, Non Alc)

Expected Start: April 2026

Expected RFPs:

• Joe's Seafood

• XPerience Restaurants

• Fleming's (Backbar/Cocktail)

RFPs submitted over the last 3 months:

• Sage Restaurant Concepts (Wine/Spirits/Non-Alc)

Expected Start: 04/26

• FB Society (Wine/Spirits/Non-Alc)

Expected Start: TBD

• Sonesta Hotels (Wine)

Expected Start: TBD

• Ambassador Theater Group (Wine/Spirits/Beer/Non-Alc)

Expected Start: 04/26

• Landry's (Wine Only)

Expected Start: TBD

• Sage Restaurant Concepts Wine/Spirits/Non-Alc)

Expected Start: TBD

• State of Play, including Flight Club (Wine/Spirits, Beer & Non-Alc)

Expected Start: TBD

• PF Changs (Wine/Spirits/Beer/Non-Alc)

Expected Start: 03/26

• Schulte Hospitality (Wine/Spirits/Beer/Non-Alc)

Expected Start: TBD

• Golf Entertainment Group (Wine/Spirits/Non-Alc)

Expected Start: TBD

• Auberge (Wine/Spirits/Beer/Non-Alc)

Expected Start: Q1/26

• Caesar's LTO Only (Wine/Spirits/Beer/Non-Alc)

Expected Start: TBD

• Vino Volo (Wine/Spirits)

Expected Start: 04/26

• Nordstrom (Wine/Spirits)

Expected Start: 03/26

• Darden (Wine Only)

Expected Start: TBD

• Sizzling Steak Concepts (Wine/Spirits/Non-Alc)

Expected Start: Q1/26

• Cinepolis (Wine/Spirits)

Expected Start: 03/26

• Mina Group (Wine/Spirits/Non-Alc)

Expected Start: 03/26

• Thompson Restaurants (Wine/Spirits/Non-Alc)

Expected Start: Q1/26

• Neiman Marcus (Spirits/Non Alc)

Expected Start: Q1/26

• Highgate Hotels (Wine Only)

Expected Start: Q1/26

Upcoming Conferences and Events:

Landry's GM Conference: 2/1 - 2/3

Dave & Buster's Leadership Conference: 2/22 - 2/24

Marriott Beverage Partners Summit: 3/16 - 3/18

HEE East: 4/6 - 4/9

Morton's Locker Tasting Events: APRIL 2026

Find Trellis's Complete 2026 Events Calendar HERE

​We love your feedback, please don't hesitate to ​reach out​!